Palas founded Kentico Software in 2004 and the first customer purchased its content management system (CMS) a mere six months later. Today, Kentico has around 10 thousand customers and is one of the world’s most frequently used CMS solutions for medium-sized and large companies. The company also operates branches in several foreign countries and is still growing.

One-man company

Petr Palas initially came to Brno to study information technologies at Masaryk University. It was during his first semester there that he got a part-time job in what was then Moravia IT: “At the time, Moravia IT was one of the most progressive IT companies in the Czech Republic and one of a handful of globally managed companies. For me, it was an opportunity to learn about modern technologies, marketing and company management methods.” His work developing online applications and web portals gave birth to the idea that would later become Kentico:

At Moravia IT, I did static websites; I would receive information to publish on the website and transcribe it into HTML code. Lots of manual work. This got me thinking about how to simplify it to enable users to manage their website content themselves,” reflects Palas.

After being promoted to a product manager, he saw a real demand for products like CMS, as there weren’t many of them back then. Moravia IT was uninterested in pursuing a product like this for fear of competing with its largest customers. For this reason, Palas decided to set out on his own and founded Kentico in 2004 with his own CMS.

Moravia IT was founded in 1990 as a small family business specializing in software translations. In 2017, it was purchased by British RWS Holding. Today its services are used by customers such as Oracle, IBM, and Microsoft.

Building a global company from #brnoregion

A mere six months after it was founded, Kentico was contacted by what would be its first customer. Even though its product only existed in a very basic form, it was successful and more customers soon began pouring in. Only twelve months later, Palas could afford to hire his first employees and the company has been growing ever since – so fast, in fact, that it’s been listed among the fastest-growing technology companies in the Czech Republic by Deloitte, two times in a row.

The company’s growth was quite a lesson for Palas: “When I started this business, there weren’t many educational resources for a fast-growing technology company in the Czech Republic. Today, there are numerous mentoring programs and opportunities for new businessmen as well as developing companies to get help and support.”
And Kentico has been helping there, too. Together with Richar Brulík, VP of Global Sales, Palas has been cooperating with the South Moravian Innovation Centre as a mentor for the JIC PLATINN program for the region’s well-established companies.

Even though Palas established the company with the aim of going international, he’s never considered leaving #brnoregion: “We wanted to remain a Czech company.” True, that decision comes with certain limits, particularly when seeking specific professions, such as marketing. However, Kentico has branches in the USA, UK, the Netherlands, Singapore, and Australia to help with marketing as well as sales and technical support. “This is because marketing in Brno isn’t as well-established yet and there is a lack of people with experience with technology marketing, especially at the international level,” he adds.

On the other hand, finding technology experts in Brno has proven far easier for Kentico, mainly thanks to its cooperation with Masaryk University. In Kentico Academy, students of the Faculty of Informatics gain hands-on experience in application development. And those who show enough talent and skill are invited to continue their careers in Kentico.

The company has three main principles – Be Human, Be Transparent, and Make a Difference. “For a long time, we’ve been trying to be a very human and friendly company, both internally among our people and outwardly with customers. We get our employees involved in choosing the direction the company takes and share the results with them, so they understand the context of the entire business. We let our customers try out the entire product in advance, so they know exactly what it will cost and what our plans for the future are.” Palas adds that the company puts extra effort into motivating employees to come up with their own solutions and ideas. The company has introduced innovation time, during which each employee can dedicate up to 20% of their working hours to projects outside their everyday work.

World-class CMS

In the beginning, Kentico focused solely on content management systems in the .NET environment, and was even one of the first to offer a solution on this platform.

We entered the market at the right moment. A lot of digital agencies wanted to switch to a standard CMS because continuing to develop their own was no longer efficient for them,” says Palas about how the company benefitted from the fast-growing market and demand.

Customer requirements and technologies have continued to develop, so in 2011 the company released Kentico EMS (Enterprise Marketing Solution), an extended version of its original product: “Companies get everything they need to communicate with their customers online, like a website, an online shop, and tools for online and email marketing.” This addition to Kentico’s portfolio attracted larger companies and today there are 10 thousand of them all over the world.

Customers help push Kentico further as well; when a customer reports a bug, on top of fixing it within 7 days, Kentico also plants a tree as a way of saying thank you.

Since 2014, the company has been working on a next-generation CMS
, which will be their strategic focus and their largest challenge in the years to come. “Kentico Cloud focuses on helping companies manage all their content from a single spot and deliver it to various communication channels and new devices that we may not even be able to imagine yet,” adds Palas.

23. 04. 2019
Photos: Kentico

More articles

PBS produces aircraft engines for the whole world Do Business

PBS produces aircraft engines for the whole world

One of the oldest engineering plants in Europe started out producing machines in #brnoregion for the textile industry over 200 years ago. Over the centuries, it’s become the best i... Read more
A strong vision boosts a company’s efficiency  Do Business

A strong vision boosts a company’s efficiency

Companies with an unclear, unspecific, or no vision at all are less efficient. And vice versa. Read more
UNIS develops control systems for the largest aircraft engines Do Business

UNIS develops control systems for the largest aircraft engines

One of the first businesses established in #brnoregion after the Velvet Revolution was originally an IT company. Yet as time went on, it gradually started to specialize in construc... Read more
Kinali Do Business


KINALI robotic systems can improve or even replace people’s imperfect eyesight in industry. Thanks to machine vision and AI, they don’t miss any scratches on pressed plastic parts ... Read more
BioVendor Do Business


BioVendor – everything you need from laboratory diagnostics Read more
Madfinger Games Do Business

Madfinger Games

The urge to do things their own way has placed Madfinger Games, a studio developing games for mobile phones, among the very best in the world. Titles such as Samurai, Shadowgun and... Read more
World from Space Do Business

World from Space

It all started with two excited postgraduate students and an unrealistic dream of using the data from outer space. Today, however, World from Space is a company which helps communi... Read more
LIKO-S Do Business


They’ve built the first green production hall in the world and thus became experts on green roofs and walls. LIKO-S is one of the largest European producers of interior partitions,... Read more
Survio Do Business


In 2007, Ondřej Coufalík and Martin Pavlíček established a predecessor of today’s survey platform Survio. It’s been a long, bumpy road, but now over 2 million users from all over t... Read more
Safetica Technologies Do Business

Safetica Technologies

Companies in over 95 countries protect their data using the Safetica DLP program from #brnoregion. Read more
Bender Robotics Do Business

Bender Robotics

“If you can put electronics into it, our company can make it.” Stanislav Věchet Read more
A good address for innovation business Do Business

A good address for innovation business

More and more people are calling #brnoregion a Metropolis of Science, the centre of research and development, and a great place for all the active people whose ideas change the wor... Read more
CF Plus Chemicals Do Business

CF Plus Chemicals

He fell in love with chemistry as an eleven-year boy when he found a book named Experiments without Explosions in the library. Today, Václav Matoušek is in charge of CF Plus Chemic... Read more
SAP Labs Czech Republic Do Business

SAP Labs Czech Republic

“We want people to always associate finance and SAP enterprise application software with Brno. That’s our vision for the future,” says Martin Janáček, MD at SAP Labs Czech Republic... Read more
Jiří Očadlík Do Business

Jiří Očadlík

"If people don’t come together, new quality will never be created" Read more
DATAWEPS Do Business


“If you are a customer and buy products in online stores, then you come across our services without even knowing it. And if you are a retailer or a producer selling products online... Read more
NenoVision Do Business


“It was incredibly hard to imagine that this weird thing (which hadn’t been working properly yet) would one day become an actual product and work perfectly. That people would buy i... Read more
We support entrepreneurial spirit! Do Business

We support entrepreneurial spirit!

A secondary school leaving certificate, or a university degree is a great achievement for most students. They ploughed through their studies, they sailed through the tests, they ar... Read more
FLOWMON Do Business


„What was originally an academic spin-off has become a successful global company, helping protect computer networks against cybernetic threats and DDoS attacks in over 35 countries... Read more
Bastl Instruments Do Business

Bastl Instruments

“Czechs should be proud of their DIY past. The effort to restore respect for it and make the best of this heritage was the driving force of our business,” says Ondřej Merta, the CE... Read more
Czech Republic spearheads speech research Do Business

Czech Republic spearheads speech research

“We were there at the inception of this success. Customers all over the world use our technologies,” says Petr Schwarz, the founder and current CTO of Phonexia. Read more
Would you like to start your business? Do Business

Would you like to start your business?

Great to hear! In that case you could use these 10 brief advices. Read more


RedHat, Honeywell, or NetSuite. And Kiwi, Y Soft, or Safetica. These are very successful companies based in Brno. The list of leaders and their achievements is much longer and beyo... Read more
GREYCORTEX – A startup? Yes and no Do Business

GREYCORTEX – A startup? Yes and no

Even though GREYCORTEX celebrated only two years of existence in May, the work on its main product started a long time before. In the area of Internet security, GREYCORTEX are lead... Read more
Sewio Networks: With a sense of wireless Do Business

Sewio Networks: With a sense of wireless

“We recognized the potential of wireless technologies in Industry 4.0 in time, so our sensors – among other things – help improve safety in factories.” Read more A rocket from #brnoregion Do Business A rocket from #brnoregion

​“How to handle our rapid growth – that’s the biggest challenge we’ve had to face. Currently, we have almost one thousand employees in the Czech Republic, and together with their c... Read more


„We have sped up the arrival of fire fighters and rescuers in up to a third of accidents. Through us they can share important information, communicate effectively and coordinate th... Read more
The devices by PSI are used all over as well as beyond the planet Earth Do Business

The devices by PSI are used all over as well as beyond the planet Earth

Photon Systems Instruments from a small village in #brnoregion has been developing and producing devices for research of plants for over twenty years now. Read more
Enantis: Out of University Lab into Business Do Business

Enantis: Out of University Lab into Business

Interesting conclusions of university research do not necessarily end up in academic files. They often become the driving force in business. One of the ways to introduce the scient... Read more
#brnoregion is a startup paradise Do Business

#brnoregion is a startup paradise

#brnoregion is undoubtedly a startup paradise, as shown not only by its 200+ existing active startups, but also by the 2019 Startup Ecosystem Rankings Report which has marked Czech... Read more
This website uses cookies to ensure you get the best experience on our website. Learn more