For three years, people had an opportunity to “buy” a cup of coffee in return for a good deed at the local Dobrokáva coffee cart. Together with his baristas, Libor Hoření has given over 30 thousand coffees in return for a promise to donate blood, send a text message donation or simply call and check in with your grandma. And what made him do that? Among other things, the following quotation from the book, The Dalai Lama’s Cat: “It is a wonderful paradox that the best way to achieve happiness for oneself is to give happiness to others.”

Libor is very successful at doing business, you know. That’s one of the reasons why he decided to invest the extra money he earns into improving his karma… Well, in fact, into improving the environment and the world around him (even though Libor definitely deserves the better karma as well!). He’s the founder of the biggest Czech cooking portal,, and invested into the Nesnězeno app, which helps reduce food waste. And at the young age of 26, he realized that life isn’t only about money.

Just find the right way and the money will arrive

What motivated you to do business when you were still so young?
Primarily, I wanted to do a project of my own to remain free, as freedom is the greatest and most crucial value for me; if somebody has their freedom taken from them, they are in fact no longer responsible for their life. And I realized that we were spending a major part of our lives working. I didn’t want to have to ask when I can take a vacation, how much money I can get or what I am supposed to do. I wanted to find my own role, which was website design.
As a young boy, I was already interested in Photoshop and coding, so I decided not to work for anybody else and establish a project of my own instead. In the beginning, I didn’t see any money in it at all and I became only a passionate creator. I would come home from school already thinking what modify or draw and where. I used to give work to my schoolmates in high school; my new role totally absorbed me, and for me, the money that arrived later was only a by-product or bonus.

Did you have any role models to inspire you?
My parents don’t do business at all, and I was really just searching for something I’d enjoy. I attended a lot of after-school activities, played football, handball, table-tennis… I was trying to find out what it meant for me to get completely absorbed in something, what it felt like to look forward to something and wake up passionate to go to an after-school club. Then I found it when I started attending after-school classes on coding and design.

You keep mentioning that you’d like to live a useful life. What exactly does that mean for you?
Being useful is about asking myself whether what I’m doing contributes to something larger. Like the Dobrokáva project – is it useful for me personally? Absolutely. I really enjoy this project, receive a lot of excellent feedback, and it’s useful for me. And is it useful for my partner and my family? My partner is proud of me, just like my family; it earned all of us a good reputation. Is it useful for other people around me, my friends and acquaintances? Sure, they share it, enjoy it, and pay the good deeds forward. And is it useful for mankind? Yes, it inspires people and even made some of them establish their own non-profit organizations. It’s inspired them to do good deeds and break some kind of barrier, for example when they were afraid of donating blood but gave it a try thanks to Dobrokáva. It reminded them of what doing a good deed feels like. I think it’s useful on every single level, starting with me and spreading out into the world around me.

Imagine a man, say a truck driver, who does his job to earn money: is it useful for him? Yes, he earns money that way. But is it useful for his family, or his physical and mental health? If you think about these questions honestly, you can find answers, no matter if you are a coder or a dressmaker. 

Other businessmen in the Czech Republic have been inspired by Libor’s project as well: is a podcast series doing interviews with people who try to change the world around them for the better.
Dobroboards are billboards showing quotations and motivational texts that, at the same time, improve the mood of those who drive or pass by.
Jan Bleha organizes events called Dobrovíkendy where the participants spend weekends helping others to work in orchards, chop wood for nuns in a monastery in Austria or help build a Celtic open-air museum.
Tereza Jurečková is in charge of successful Pragulic start-up in Prague where homeless people share how they see the Czech capital. Inspired by Libor, she established Dobroskříň, a wardrobe that anybody can add clothes to for others to take and wear.

On a related note, what do you think about issues with workaholism and overworking?
I think people who work for 12 hours a day and even boast about being overworked just need to feel useful. They are afraid of how people would judge them if they were only working 5 hours per day. What every person needs deep down is to feel useful. However, people who work like that can’t continue it forever – their body is going to make that fact very clear to them. This may work for a short time, sure, but these are the people who later give lectures on how they burnt out and say “Don’t do what I did!” 

An opportunity for every new businessman

What do you think about #brnoregion as an environment to do business?
I think it’s a good environment for ideas to be born in, thanks to its youthful and friendly atmosphere. Every teahouse organizes meaningful meetings, discussions, brainstorming, mindfulness workshops – you name it. At the same time, there’s a great breeding ground for business, such as JIC, Impact Hub, Mash-ups, competitions like Nastartujte se (Get Started)… There are lots of opportunities mainly for people starting out in business. At least that’s what I notice, because it’s the environment I spend time in. Almost every student establishes a company to see if doing business is the right thing for them. They have several platforms available here to help them find a good idea, validate it, find a solution, and try to release it in just two months, such as Podnikni to (Go Do Business), which is an excellent tool to try doing business quickly and inexpensively.

Why do you think #brnoregion is a good place to live?
Brno isn’t big enough to be packed with tourists. People come take a look at a nice city, but the city isn’t designed just for tourists, which I like. At the same time, it’s big enough to be full of life and interesting people. For me, Brno is the perfect size.

What do you think about your success with Dobrokáva in Brno?
Dobrokáva has been here for three years and we’ve given out around 30 thousand cups of coffee for good deeds. Our aim is to inspire, and I believe we’ve succeeded at that, so now the project can more or less fade out. Now we’ve shifted our focus to a new project named Nesnězeno (Food Not Eaten); this idea was born at the Dobrokáva cart. I like the way ideas give birth to new ideas that then develop on their own.

The Nesnězeno app was originally developed by Michaela Gregorová and Jakub Henni, volunteers from Dobrokáva. They were annoyed by seeing restaurants and shops throw out food they didn’t manage to sell. That’s why they developed a mobile app for people to find current offer of such food that they can get at a discount. This way the food is saved, the businesses earn money, and users save money!

What’s your role in Nesnězeno?
Investor as well as mentor. Our baristas Míša and Jakub came up with the idea while working at Dobrokáva, and I was the one to invest in it. From the very beginning, though, I’ve been trying to contribute more than just money to the project.

And your plans with Nesnězeno?
We’d like to save one million meals; this is a short-term goal, and so far we’ve saved over 20 thousand meals that would have ended up in the trash instead. Now, we’re trying to get more businesses to sell their leftover food through our app at a discount, rather than throwing it away.

Our long-term goal is to deal with the cause, i.e. why meals get thrown out, and we’ve been planning some workshops, seminars, and conferences for owners of restaurants and other businesses. We’d like to inform them how to do this in a better way, and how to plan their food purchases better. Our long-term vision is basically to not exist at all. Once restaurants don’t throw out any food, our app won’t be necessary anymore. Also, we’d like to focus on shops and hotels, as hotels in particular often throw out entire breakfast buffet meals.

Have you managed to stay free, just like you dreamed of?
Definitely. And very free, in fact. What I’ve seen and experienced so far is that what you keep thinking about does, indeed, happen to you. This is impossible to grasp for most people, though. When I look at the businessmen who see their job as hard work to earn all those millions, well, then that job really is hard work for them.

For me, my job is freedom, and then the money starts coming in. It’s only about how I see my job, and that’s why I am free at my job and all my employees are free. I don’t care if they work for two hours a day from Bali or eight hours from Brno. It’s up to them when, how, with whom and what they work on. If they deliver results, they may as well keep drinking piňa coladas on the beach for all I care. When I want to keep my freedom, I can’t take it away from others.

22. 01. 2020

More articles

A guide to working from home Work

A guide to working from home

Working from home: Not long ago, this was mostly the realm of freelancers. Today, however, lots of employees who had previously only worked in offices have had to take up the lifes... READ MORE
Viliam Vatrt: Introducing a global altitude-measuring system is simple Work

Viliam Vatrt: Introducing a global altitude-measuring system is simple

Viliam Vatrt, a professor of geodesy, was the first to calculate the current value of the physical constant W0 – a value as important as the speed of light in a vacuum or Newton’s ... READ MORE
The Záchranka life-saving app: one click sends help Work

The Záchranka life-saving app: one click sends help

What was just a part of a bachelor thesis several years ago has been turned into a fully-functional mobile app interconnected with rescue service systems that is saving lives in se... READ MORE
Turbochargers from #brnoregion spin the incredibly fast engines of Formula 1 race cars Work

Turbochargers from #brnoregion spin the incredibly fast engines of Formula 1 race cars

In the Brno development centre of Garrett Motion, a leading global producer of turbochargers, developers have been working on a revolutionary new product – an electrified turbochar... READ MORE
Why every digital nomad should work from #brnoregion Work

Why every digital nomad should work from #brnoregion

Whether you’re an app coder or a professional magician on the road, you know that being a digital nomad isn’t about lying on the beach with your laptop. There are lots of enchantin... READ MORE
Zdeněk Kříž: Ego is a powerful tyrant Work

Zdeněk Kříž: Ego is a powerful tyrant

Capitalism is dead, long live conscious capitalism! At least that’s what current trends in business suggest. We discuss this new wave which has been gradually making its way throug... READ MORE
Foreigners in #brnoregion: Arielle DeSoucey Work

Foreigners in #brnoregion: Arielle DeSoucey

When her husband received a work relocation assignment in Brno, and he asked her if she wanted to move here, she replied “What is Brno? Shouldn’t we move to France instead?” READ MORE
The joys of coworking in #brnoregion Work

The joys of coworking in #brnoregion

Every creative person knows that truly good ideas are hard to think up. Just like mushrooms in the woods, they need just the right conditions to grow into something special. To fin... READ MORE
Foreigners in #brnoregion: Vincent van Scherpenseel Work

Foreigners in #brnoregion: Vincent van Scherpenseel

If the Dutch and Czech authorities ever competed to see in which country it was faster to establish a company, the Dutch would beat the Czechs by a mile. Nevertheless, in other cat... READ MORE
UV radiation in fight against adulterated wines Work

UV radiation in fight against adulterated wines

In the beginning, there was light… actually, more like UV radiation. And it enables the chemists from Brno to differentiate among hundreds of samples of various wines. And they wan... READ MORE
“I will return to Brno,” young scientist promises Work

“I will return to Brno,” young scientist promises

For two months, she participated in research of neural cells. In an interview, Katja Klosterman told us how she liked working here and what impressions Brno made on her. READ MORE
Ondřej Veselý: Machine learning is a big thing Work

Ondřej Veselý: Machine learning is a big thing

As a student of IT technologies, Ondřej Veselý got excited about machine learning and teamed up with his colleagues to later develop a plant-identifying app. Today, the app identif... READ MORE
Foreigners in #brnoregion: Johan Nilsson Work

Foreigners in #brnoregion: Johan Nilsson

A constant runaround – that’s how Johan Nilsson described the lengthy process of establishing his company in #brnoregion. It was much more complicated than back in Sweden, where yo... READ MORE
Foreigners in #brnoregion: Hassan Šejk Work

Foreigners in #brnoregion: Hassan Šejk

He spends nights at Petrov, talking to the city he loves more than to people around him. He says he didn’t choose Brno – Brno chose him. Still, he can see a lot of places for #brno... READ MORE
“Dálník” – the dream of a pilot who wasn’t allowed to fly Work

“Dálník” – the dream of a pilot who wasn’t allowed to fly

The history of this single-track cabin motorcycle is a story of freedom. “Dálník”, which is what this Czech invention is called, was supposed to be a cheaper and more economical al... READ MORE
Unique registry improves care for stroke patients Work

Unique registry improves care for stroke patients

Patients who have suffered a stroke get world-class care in the Czech Republic. One of the reasons is the RES-Q international registry, created by Czech experts, which helps partic... READ MORE
Foreigners in #brnoregion: Emanuele Ruggiero Work

Foreigners in #brnoregion: Emanuele Ruggiero

“A dynamic country with a wide range of job opportunities.” That’s how Emanuele Ruggiero, founder of Kinovision Production, sees the Czech Republic. And for him, Brno is a city whe... READ MORE
Stay calm! We’ve found life Work

Stay calm! We’ve found life

In their experiments for the CEITEC research centre in Brno, scientists Judit and Jiří Šponer travel four billion years into the past to try and figure out how life emerged on our ... READ MORE
Expert on product reliability and safety: I have to do a top-quality job Work

Expert on product reliability and safety: I have to do a top-quality job

One of the best experts on the reliability and safety of products in the Czech Republic lives and works in #brnoregion. While this discipline isn’t too common here, Michal Vintr al... READ MORE
Laboratories with no white coats Work

Laboratories with no white coats

The extraordinary concentration of universities and research centres in our region create an ideal environment for research. However, once the thorough research is done, where is t... READ MORE


Anyone who knows at least something about the video game industry in Brno knows Jakub Bedecs and Zdeněk Záhora, as they’ve been very actively pushing game developers from #brnoregi... READ MORE
Winemaking technologies in #brnoregion Work

Winemaking technologies in #brnoregion

Even though we’ve been making wine for over a thousand years, in #brnoregion there’s always room to innovate. In fact, we’ve been researching new methods and inventing new technolo... READ MORE
Needles don't fly Work

Needles don't fly

What do hot-air balloons and your jeans have in common? And what’s the relation between physical laws and the Civil Aviation Authority? Why can’t needles fly? And why is constructi... READ MORE
Man in the Room? Work

Man in the Room?

We’ve learned how to protect our virtual accounts as well as computers in various ways and companies use sophisticated solutions to protect their data. Yet new threats keep emergin... READ MORE
Kentico plants a tree for each bug found Work

Kentico plants a tree for each bug found

The developers at Kentico Software are proud to say that bugs in their website design tool are very rare. For every one that shows up, however, Kentico plants a tree. Why do they d... READ MORE
Psychology diagnostics remotely Work

Psychology diagnostics remotely

Since the day it was created, Hypothesis software has travelled an unusual path – from cartographers directly to the army, which uses it for remote psychology diagnostics of its jo... READ MORE
Left Netflix and Elon Musk Work

Left Netflix and Elon Musk

David Pavlík graduated from the Faculty of Informatics at Masaryk University. Strong-minded as he was, he went on to successfully work for several top American companies in Silicon... READ MORE
The Industry 4.0 has arrived in #brnoregion Work

The Industry 4.0 has arrived in #brnoregion

Digitalization, robotic process automation, autonomous production, machines taking people’s jobs… Hey, slow down, would you? Each industrial revolution brought changes. In #brnoreg... READ MORE
The best care for your head and heart Work

The best care for your head and heart

No, we can’t help with your broken heart in #brnoregion (well, we actually could, but let’s leave it for some other time…), but if you’re looking for the best experts on diseases, ... READ MORE
There are no space technologies as such Work

There are no space technologies as such

To bring Space back to Earth and start-ups into orbit is the motto of space visionary and avid fan of startups Frank Salzgeber. READ MORE
4 centres of excellence – 4 reasons to be proud Work

4 centres of excellence – 4 reasons to be proud

Some people know the word of “excellence” only from the diplomatic protocol, since expressions like “Your Excellency” abound there. If this word existed only in the sense of an h... READ MORE
Red Hat presents Brno as an example for the whole world Work

Red Hat presents Brno as an example for the whole world

Software giant Red Hat launched its Brno subsidiary in 2006. At that time, it was manned by just a couple of people and its office wasn’t larger than a flat. Today this company emp... READ MORE
University spin-off companies drive innovation Work

University spin-off companies drive innovation

Universities research, explore and develop. Useful things emerge! They can also come in handy outside of the academic sphere, where they can bring money (that can be used for furth... READ MORE
Girls and Technology? Perfect couple Work

Girls and Technology? Perfect couple

Right. There is still majority of men in Czech IT and engineering. However, #brnoregion supports bright brains regardless of gender, and ladies and girls take the plunge! READ MORE
We Don´t Hack Around Work

We Don´t Hack Around

A gang of professionals, limited time, uncompromising deadline and useful software at the end: congratulations, you’ve just passed a fast track hackathon. This programming format i... READ MORE
Sound Engineers Work

Sound Engineers

You have certainly seen many movies with agents filtering off sound layers off a crime suspect’s phone call to discover where the caller is. Nowadays the real job is very very simi... READ MORE
Ice flowers for scientists Work

Ice flowers for scientists

There’s winter in #brnoregion, however we still haven’t got any snow. A team of scientists from Brno couldn’t wait and set off to a polar district ... thanks to their special elec... READ MORE


Region of South Moravia is one of leading centres of science, research, and innovation in Europe. Let´s check if you belong to this region too! READ MORE


JIC STARCUBE is now launching registration for its ninth run. Teams with promising technology or products now have until 31st October to apply to central Europe’s longest running a... READ MORE
From #brnoregion into space. And back Work

From #brnoregion into space. And back

#brnoregion has had a great influence on the relationship between the Czechia and the rest of the universe. And it still holds true to this day. READ MORE


In 1947 the first electron microscope was brought to Brno as part of UNRRA help after World War II. Only three years later, in 1950 scientists in Electron Optics Laboratory at Czec... READ MORE


RedHat, Honeywell, or NetSuite. And Kiwi, Y Soft, or Safetica. These are very successful companies based in Brno. The list of leaders and their achievements is much longer and beyo... READ MORE


In April 2017 an IT company Artin introduced unlimited holiday. Their web informs that they are not interested in overworked employees sitting in the off... READ MORE
This website uses cookies to ensure you get the best experience on our website. Learn more